Broadcasting the Gospel
The Process
The argument · Matthew 13
Broadcasting was a farming word before it was a media word
To broadcast is to reach into a bag and throw seed with abandon, without knowing where any of it lands. Radio and television borrowed the word because it fit. And it is exactly what the sower is doing in Matthew 13.
We usually teach that parable as four kinds of soil, which is true, and in doing so we walk straight past the man. He threw prolifically, and only a quarter of what he threw found ground that produced.
That ratio is the cost of covering the good ground. The seed that landed on the path was the price paid for the seed that did not. So the lesson is to plant so much that the good ground gets covered.
At every conference the question is how many are you running, a question about increase, which Scripture is plain about being God’s to give. Nobody asks how much seed went into the ground, and that is the only part any of us controls. This book proposes a different question, and a plain way to answer it.
A sower throws seed across four grounds: the path, the rocks, the thorns and the good ground. A quarter of the seed lands on good ground and produces.
One → Many Evangelism
One faithful effort can carry many seeds
One-to-one evangelism will always matter, because a conversation can change a life. Broadcasting widens the top of the evangelism funnel: the same sermon, testimony, invitation, or answer can build awareness, extend the reach of the message, and open more doors for personal ministry.
One effort reaches one person.
A conversation, an invitation, or a visit reaches the person in front of you, and personal ministry is powerful there.
One effort opens many opportunities.
Broadcast that same message and it keeps moving after you leave the room. More people can discover it, share it, return to it, and take the next step toward a personal connection.
One sermon, seven seeds
Sunday→a week of posts
01Sermon
All seven seeds come from work you have already done.
02Transcript
Documenting means paying attention to what is already happening.
03Excerpts
“If it will preach, it will post.”
04Seven seeds
- 01The two-minute recap, filmed before you leave the building
- 02The one question the sermon answered
- 03The illustration, standing on its own
- 04The line you did not have room for
- 05The thing that hit you in study
- 06The honest one, from the truck
- 07The retitled uploadWhen God Feels Silent
Give Sunday’s full message a title a searching person would type: “Sunday Service, March 17th” is a filing system; “When God Feels Silent” is a search result.
05Seven platforms
A week
of posts
- 12Websites
- 13Podcasting
- 14YouTube
- 15Instagram
- 16TikTok
- 17Facebook
- 18Google Business Profile
Part Two takes the platforms one at a time, so read the one you need and come back for the rest.
What you will get from the book
Six actions anyone can take
You have all you need to broadcast the gospel. None of it requires a budget, a team, or equipment you do not already have.
- 01
The parable is a strategy
The sower threw seed onto the path, the rocks, and the thorns, and only a quarter of it landed well. He was not careless, he was prolific. That is the method, and it changes what faithfulness looks like.
Strategy - 02
Your voice is necessary
The most powerful broadcasting tools in history are free and in your pocket, and most of us have handed them to whoever in the church seems to understand them. Your voice is the one that should not be missing.
Voice - 03
You already have the content
Your week already holds sermons, studies and conversations worth sharing, and the work is to capture that material and share it.
Content - 04
Track your faithfulness
God gives the increase, but we reap what we sow. Track how much seed you put in the ground, so God has something to multiply.
Faithfulness - 05
Pick one platform and set it up properly
The book covers websites, podcasting, YouTube, Instagram, TikTok, Facebook and Google listings, the tools that reach people who have never been to your church. Start with the one you need.
Platform - 06
A weekly workflow sized to your team
The workflow is written three ways: for when it is just you, when you have one willing volunteer, and when you have a small team. Each chapter also sets expectations, so week two does not talk you out of it.
Workflow
The Learning Center
Helpful content for digital sowers
Practical guides to church websites, podcasting, social media, and Google Business Profile, written for ministers working with a phone and a small team.
Browse the Learning CenterSocial profile setup checklists for churches
Prepare your logo, bios, links and visitor information. Complete the social profiles your church uses with 14 checklists and a free printable PDF bundle.
Google Business ProfileSet up your church's Google Business Profile in an afternoon
Set up your church's Google Business Profile with categories, hours, photos, and contact details so local visitors can find accurate information.
PodcastingYour first church podcast: the minimum that works
Start a church podcast with a phone and a hosting account. A practical guide to naming your show, recording conversations, and publishing each week.
MindsetOne sermon, seven seeds: turning Sunday into a week of posts
Turn one sermon into a week of church social media posts with a workflow for capturing notes, clips, and conversations during work you already do.
Count the seed you sow
A video, a conversation, an invitation: each action is a cast. Record your casts and the views or touch points they generate, then review your activity over time. No account needed.
- YouTube Video
- Facebook Live
- TikTok
- Instagram Reel
- Instagram Story
- Written Post
- Podcast Episode
- Gospel Conversation
- Invite Card
- DM / Message
- Prayer w/ Someone
Seeds are the views or touch points each cast generates, and a conversation with one person counts as one. Your field is the population of the community you want to reach.
Nobody else is standing in your field
God called you to that city, that community, that zip code. Broadcasting the Gospel is about the parable of the sower and what it asks of the person holding the bag.
Write to us at hello@unmuted.is with any question about the book.
