Social mediaSep 26, 202614 checklists

Social profile setup checklists for churches

Prepare your logo, bios, links and visitor information. Complete the social profiles your church uses with 14 checklists and a free printable PDF bundle.

By Ryan Scott · Updated Sep 26, 2026

A visitor should be able to recognize your church, find out where you meet, and take the next step from your profile. Use these worksheets to prepare your assets and complete the accounts your church uses.

Download the checklist bundle Choose your platforms

Free PDF · 14 checklists and preparation worksheets · No signup required

Choose the platforms you use or plan to use. Skip the others. Start with the shared worksheet, then work through one profile at a time. Optional items can wait; items marked If available depend on your account or region.

Use the boxes as you work. They are not saved between visits. Download the PDF to print and keep your completed sheets.

Prepare once

Collect your assets

Keep these files and details together, then adapt them for each profile. You can print the preparation worksheet from the PDF.

Church name and handlesRecord your public church name, preferred username, existing profile URLs, and a city-based alternative if your first choice is unavailable. Keep church accounts distinct from personal accounts.
Square profile imageKeep the original church logo and prepare a 2,000 x 2,000 px square master. Leave room for a circular crop. Export PNG or JPG at the destination's allowed size. This master size is our recommendation, not a platform requirement.
Editable cover artworkKeep the photograph, logo and text on separate layers. Create an export for each platform that uses a cover. Keep names and meaningful details away from edges and profile-photo overlays.
Real church photographsCollect a current entrance or exterior photo, an interior photo, and church or team photos you have permission to publish. Choose images that help a visitor recognize the place and people.
Bio and About draftsWrite a one-sentence introduction, a compact bio and a fuller About paragraph. Name the church and community served, then give the reader a next step. Adapt each draft to the available space.
Useful destinationsCollect the website, visitor information page, and a service or livestream page if relevant. Choose one primary destination and give supporting links clear labels. Check the destination before you copy its URL.
Public contact informationPrepare a church email address and phone number that someone monitors. Decide who responds. Keep login and recovery information separate from the details you publish.
Local and service detailsRecord the city, meeting address, map destination, service times and time zone. Separate office hours from worship times. Include entrance, parking or accessibility details where useful, or link to a visitor page that explains them.

Shared worksheet

Write your profile copy

Fill in the details below before opening each account. The bracketed wording is a prompt for your own church information.

Public church name and city: Use the name people will recognize on the building and website.
Preferred handle and fallback: Keep a record of the handle used on each platform.
Primary visitor link: Choose a page that explains when and where to visit.
Public email and phone: Use contact channels your church checks.
Meeting address and service times: Add a time zone for streamed services and separate office hours.
Compact bio: [Church name] in [city]. Join us [day/time]. [Next step].
Fuller About paragraph: Introduce the church, explain what you share here, and tell a visitor where to find service and contact details.

Keep service schedules in editable text or on your visitor page so a time change does not require new cover artwork everywhere.

File preparation

Export the right image for each profile

Start with the editable originals. Export separate files for the accounts you use. The specifications below come from the linked platform documentation; the 2,000 px square master is our working-file recommendation. Use the current upload preview to check cropping.

YouTube: Banner: 2,560 x 1,440 px recommended; 2,048 x 1,152 px minimum; 6 MB maximum. At the minimum canvas size, the text/logo safe area is 1,235 x 338 px. Scale that central area with the canvas and review device previews. Official guidance
LinkedIn Page: Logo: 400 x 400 px recommended, 268 x 268 px minimum. Page cover: 1,512 x 256 px in the current help page. PNG or JPEG, up to 3 MB. These are organization Page sizes. Official guidance
X: Profile photo: 400 x 400 px recommended. Header: 1,500 x 500 px recommended. Leave room for cropping and the profile photo overlay. Official guidance
Pinterest: Business cover: at least 800 x 450 px; a horizontal 16:9 image is recommended. A 1,600 x 900 px export is our suggested working size. Official guidance
Twitch: Profile banner: 1,200 x 480 px recommended. Profile image: JPEG, PNG or GIF, no larger than 10 MB. Banner cropping changes with browser width. Official guidance
Google Business Profile: General photo guidance: JPG or PNG, 10 KB to 5 MB, at least 250 x 250 px; 720 x 720 px recommended. Keep wider originals for cover crops. Official guidance
Other profile images and covers: Export from your square logo and editable cover masters. Use the size limit, crop and field counter shown by the current uploader. Keep a copy of each final export; one banner shape will not fit every platform.

01 / Church Page

Facebook checklist

Use the church's Page for public visitor information. Start by switching into the Page you manage, then open its profile or About editing controls.

Have these ready

Square logo, editable Page cover, short description, visitor URL, public email and phone, meeting address and service times.

Use the current upload preview for the profile image and cover. The basic information fields available depend on the Page category. Keep time-sensitive details in editable text.

Confirm the Page name and usernameUse the church's public name. Record its username and URL so your website links to the correct Page.
Add a recognizable profile imageUpload the church logo and inspect the small circular version. Remove tiny text that disappears at that size.
Set the cover imageUse a current church photo or simple branded cover. Reposition it so the name and main subject survive the crop.
Complete the available About fieldsChoose the closest accurate category. Add a plain description of your church and the community it serves.
Add visitor and contact detailsFill the available website, address and contact fields. Keep service times distinct from staffed office hours; link to visitor information for the full schedule.
Choose an action buttonIf availableIf your Page offers one, choose the action you can support, such as visiting the website or sending a message. Confirm its destination.
Make welcome information easy to findOptionalUse a welcome post or the available featured area to explain when you meet and where first-time visitors should go.
View the Page as a visitorCheck the name, image crop, links and local details on a phone. Confirm messages go to someone who responds.

Reference links · Edition: September 26, 2026

Back to platform list ↑

02 / Public church profile

Instagram checklist

Open the church profile and choose Edit profile. Prepare a short introduction that identifies the church and gives a visitor one useful next step.

Have these ready

Square logo, compact bio, visitor URL and selected supporting links. Prepare Highlight covers only if you use Highlights.

Fit the bio to the field counter in your account and check the circular image crop. Contact and category controls depend on the account type and options shown in your profile.

Confirm the name and usernameUse the recognizable church name. Add the city to your profile text when it helps distinguish your church.
Upload the profile imageUse a clear church logo with space around it. Check its appearance at the size of a comment avatar.
Write the bioIdentify the church, include a useful local detail, and explain the next step. Shorten the shared bio prompt to fit.
Add and label your linksPut visitor information first. Add supporting destinations only when they serve a clear purpose, such as watching a service.
Set public contact optionsIf availableWhere offered, use a monitored church email, phone and correct directions. Otherwise make those details easy to find through the visitor link.
Review the displayed categoryIf availableChoose an accurate category and review whether it is displayed. Check the public profile after changing professional-account options.
Add useful welcome contentOptionalIf you use Highlights or pinned posts, start with visitor information and current service details. Make custom covers only when needed.
Check the public mobile profileRead the bio without expanding it where possible. Open each link and confirm any contact buttons lead to the right place.

Reference links · Edition: September 26, 2026

Back to platform list ↑

03 / Church channel

YouTube checklist

In YouTube Studio, open Customization, then Profile. Give viewers a clear connection between the channel, the church and your visitor information.

Have these ready

Square logo, channel banner, channel description, labeled links and public contact email. A short channel welcome video is optional.

Use a 2,560 x 1,440 px banner at 6 MB or less. See the export guide for the minimum-size safe area. The channel supports profile links and a business contact email.

Set the channel name and handleUse the church name and a handle you can share consistently. Record the channel URL.
Add the profile imageUpload the logo and confirm it is recognizable next to a video or comment.
Upload the channel bannerKeep text and logos in the central safe area. Review the computer, mobile and TV crops offered by the uploader.
Write the channel descriptionName the church and location. Explain what viewers will find, then point them to service and visitor information.
Put the visitor link firstGive links short labels. The first profile link receives prominent placement; use it for the next step you want viewers to take.
Add a public contact emailUse an inbox the church checks for questions. Keep login and recovery email details private.
Arrange welcome contentOptionalIf you already have a suitable welcome video, use it as a trailer. Organize useful playlists or sections for newcomers.
Publish and view the channelSave your changes, then view the public channel on a phone. Open the visitor link and check the banner and description.

Reference links · Edition: September 26, 2026

Back to platform list ↑

04 / Church profile

TikTok checklist

Open Profile, then Edit profile. Make the church recognizable before adding optional profile features.

Have these ready

Square logo, short bio, city and visitor URL. An existing introductory video can serve as welcome content.

TikTok's website-link guidance lists at least 1,000 followers or a Registered Business Account. A business account type alone is not the same as registration. Use the options available in your account.

Confirm the name and usernameUse your public church name and a recognizable handle. Save the profile URL in your shared worksheet.
Upload a clear profile imageUse the square logo master and adjust the crop. Check that the mark remains visible at a small size.
Write a compact bioName the church or ministry, include your city when relevant, and tell viewers what to do next.
Add the website link if eligibleIf availableLook for the website option in profile editing. Use a visitor page that works on a phone. Skip this item if the field is unavailable.
Provide a usable next stepIf there is no clickable website field, use a short, readable web address in the bio or point to an available linked account. Do not call plain text a clickable link.
Review linked social accountsIf availableConnect only church accounts you manage and want visitors to use. These linking options are not available everywhere.
Prepare a welcome videoOptionalUse a short introduction to the church, what you share, and where to find service details. Feature it if your account offers that option.
Check the profile on a phoneRead the full bio, inspect the avatar, and try every available link. Confirm the next step makes sense to someone new.

Reference links · Edition: September 26, 2026

Back to platform list ↑

05 / Church profile

Threads checklist

Review the profile as its own introduction to your church, including any details imported from another account.

Have these ready

Square logo, short introduction, city and labeled visitor or teaching links.

Threads supports up to five bio links. You do not need to use all of them. Use the current image crop and field counter in the editor.

Confirm the profile identityCheck the displayed name and handle, including information carried over from another account.
Review the profile imageUse the church's current logo and check that the circular crop matches your other public accounts.
Write an introduction for this profileIdentify the church and city. Explain the kind of conversation or teaching a reader will find here.
Add the visitor destinationUse the clearest link label available so someone new knows where to find service information.
Choose supporting linksOptionalAdd current teaching or another useful church destination. Remove duplicate or outdated links.
Check profile visibilityFor a public church account, review who can see the profile and content. Use the audience settings that fit that purpose.
Use profile topics only if helpfulIf availableIf topic choices appear, choose those that describe what your church actually discusses. They are not required to finish this checklist.
Read the public profileCheck the logo, introduction and link destinations on a phone. Confirm a visitor can reach your contact and service details.

Reference links · Edition: September 26, 2026

Meta profile and link updates

Back to platform list ↑

06 / Organization Page

LinkedIn checklist

Complete a Page for the church organization. Keep a pastor's employment history and personal profile separate from the organization's information.

Have these ready

Square logo, Page cover, tagline, About paragraph, website, organization category and location details.

Logo: 400 x 400 px recommended. Page cover: 1,512 x 256 px in the current guidance. PNG/JPEG, up to 3 MB. A prominently displayed custom CTA button is a Premium Company Page feature.

Confirm the organization name and URLUse the church's public name and the Page URL you want linked from the church website.
Add the logo and coverUse the organization Page dimensions in the export guide. Check where the logo overlaps the cover.
Write the taglineGive a short, specific description of the church and the community it serves.
Complete the About sectionExplain the organization and its work. Include the church's location and a useful visitor or contact destination.
Fill the organization fields accuratelyReview the website, industry/category, organization type, size and locations. Use real organization details.
Choose the available call to actionIf availableUse the website or CTA options your Page offers. A free Page's CTA can appear under More; a paid upgrade is not needed to complete this resource.
Add relevant welcome contentOptionalA useful introduction can explain how the church serves its community or how to get in touch.
View the public organization PageOpen the website link and review the logo, tagline, About text and location as a visitor.

Reference links · Edition: September 26, 2026

Back to platform list ↑

07 / Church profile

X checklist

Open Edit profile and make the small amount of profile space useful to someone who has never visited your church.

Have these ready

Square logo, header image, short bio, city or region, website URL and optional welcome post.

X recommends a 400 x 400 px profile photo and a 1,500 x 500 px header. The bio has a 160-character limit.

Confirm the name and handleUse the church's public identity and record the profile URL.
Add the profile photoUse a clear logo and check it at the small size shown beside posts.
Set the headerKeep meaningful text away from the edges and avatar overlap. Review the crop after saving.
Write the bioIdentify the church and what you share. Use plain language and one clear invitation within the available space.
Add the locationUse the city and region that distinguish your church. Put a full meeting address on the visitor page.
Add the website destinationLink to current church or visitor information. Confirm service times and contact details are easy to find there.
Pin a useful welcome postOptionalExplain when and where you meet, with a current visitor link. Replace it when the information changes.
Review the public profileCheck the bio, header and link on a phone. If a birth date is requested for an account operator, do not substitute the church's founding date.

Reference links · Edition: September 26, 2026

X profile setup

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08 / Business profile

Pinterest checklist

Use the profile to explain who publishes the church's resources and where a visitor can find the church itself.

Have these ready

Square logo, cover image, About text, church website and public contact information.

The About field supports up to 500 characters. Business covers need at least 800 x 450 px; 16:9 is recommended. Public business contact fields include email, phone and address.

Confirm the business name and usernameUse the church name and a handle consistent with your other profiles where possible.
Add the profile imageUse the current church logo and inspect the profile crop.
Set the business coverChoose a clear image in the recommended shape. Keep text readable after cropping.
Write the About textIdentify the church, city and the resources you share. Give a visitor a reason to follow the website link.
Add the church websiteUse the official site and confirm that visitor and service details are accessible from the linked page.
Complete public contact detailsAdd the church email, phone and appropriate public address. Address changes are made on the web version.
Consider claiming the websiteOptionalIf someone on your team manages the website, follow Pinterest's current claiming instructions. Keep this separate from completing the basic profile.
Review the visitor experienceOpen the public profile and website link. Check that the name, image and local details match the church site.

Reference links · Edition: September 26, 2026

Back to platform list ↑

09 / Public Profile

Snapchat checklist

Identify which kind of profile you manage before filling this out. A regular Public Profile and a Business Profile have different setup paths and options.

Have these ready

Profile image, cover or background image, short bio, location and visitor URL for fields available on the account.

Business Profiles are created and managed in Ads Manager and are separate from ordinary Public Profiles. Use the account's crop previews and available fields; professional options are not available to everyone.

Confirm the profile typeWork on the public church identity. Use the setup instructions for the Public Profile or Business Profile you actually have.
Set a recognizable public nameUse the church name and review any available public display-name controls.
Add the profile imageChoose the church logo or other approved identity image and inspect its crop.
Add cover artworkIf availableIf a cover or background field is offered, use a current church image with room for cropping.
Write the public bioIdentify the church and city, explain what you share, and give a clear next step in the space provided.
Fill website and local fieldsIf availableOn profiles that offer these fields, use the visitor URL and accurate business category or location. Skip fields that your profile does not have.
Save a welcome StoryOptionalIf the account supports saved Stories, use one to introduce the church and explain where to find service information.
Review the public profileCheck the image, bio and any links from a visitor's view. Confirm the public information belongs to the church.

Reference links · Edition: September 26, 2026

Back to platform list ↑

10 / Public church account

Bluesky checklist

Give this public account a clear church identity and a useful description. Do not treat the profile as a private church group.

Have these ready

Square logo, horizontal banner, short description, city and church website destination.

Bluesky's profile schema allows a description of 256 graphemes and PNG/JPEG avatar and banner files up to 1,000,000 bytes each. Check the editor's field counter and available website controls.

Confirm the display name and handleUse a recognizable church name and record the account URL.
Upload the avatarExport the logo under the file-size limit and inspect its small circular crop.
Add a bannerUse a clear image with room around text and subjects. Check how the avatar overlaps it.
Write the descriptionName the church, add the city or region, and explain what readers will find on the account.
Add the website destinationUse a website field if your client provides one. Otherwise include a readable visitor URL in the description and check how it appears.
Make local details easy to reachUse the linked visitor page for the full address, service schedule and public contact details.
Consider a domain handleOptionalIf someone manages your church's domain, the official instructions explain how to use it as a handle. A domain handle is optional.
View the public profileRead the description and try the visitor destination. Confirm the church identity is clear on a phone.

Reference links · Edition: September 26, 2026

Back to platform list ↑

11 / Church or disclosed church communicator

Reddit checklist

Complete the account profile and make its church affiliation clear. This checklist does not require starting or moderating a subreddit.

Have these ready

Profile image or avatar, banner, display name, short bio and useful social or website links.

Reddit's profile settings include a display name, bio, avatar, banner and social links. Use the current uploader and field limits rather than assuming another platform's sizes apply.

Confirm which account you are usingUse the intended church or church-communicator account and record its username and profile URL.
Set the display nameUse a recognizable name and avoid suggesting an affiliation the account does not have.
Add an appropriate avatarUse the church logo for an organization account or an approved personal image for a disclosed communicator.
Set the bannerChoose a simple church image or branded cover and check the crop.
Write the short bioExplain who speaks for the account, their church affiliation and the city or community served.
Add useful linksUse the church website or relevant social destinations. Make service times and public contact information available through the visitor page.
Review profile visibility settingsChoose the available profile options deliberately. Hiding something on the profile does not remove activity from the communities where it was posted.
Open the public profileCheck the name, bio, images and destinations. Confirm a visitor can tell whether the account represents the church or an individual.

Reference links · Edition: September 26, 2026

Reddit profile settings

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12 / Church channel

Twitch checklist

Complete the channel's identity and About information so a viewer can understand the church even when no stream is live.

Have these ready

Profile image, profile banner, bio and labeled links. Prepare a stream schedule, About panel artwork or offline image only if needed.

Twitch recommends a 1,200 x 480 px profile banner. Profile images must be 10 MB or less. The bio supports 300 characters, and the channel supports up to five social links.

Confirm the channel nameUse the intended public name and record the church's channel URL.
Upload the profile imageUse the recognizable church logo in an accepted format and inspect its small crop.
Set the profile bannerKeep the main subject and any text away from crop edges. Check the banner at different window widths.
Write the channel bioIdentify the church, city and what you stream. Give a new viewer a clear next step.
Add useful linksUse clear link labels for visitor information, teaching and other destinations the church maintains.
Complete About panelsOptionalUse text or simple artwork for visiting and contacting the church. Custom graphics are optional.
Add a real stream scheduleIf availableIf you stream regularly, enter the schedule and time zone. Keep it aligned with the church website.
Review the offline channelVisit while no stream is running. Check that the bio, links and any visitor panels still explain the church.

Reference links · Edition: September 26, 2026

Twitch channel setup

Back to platform list ↑

13 / Local discovery companion

Google Business Profile checklist

Use this companion sheet for the church's Google presence. Start with an existing listing if one is already present and follow Google's ownership and eligibility instructions.

Have these ready

Real church name, address and map destination, public phone, website, hours, description, logo and current entrance/interior photographs.

The description allows up to 750 characters and excludes URLs and HTML. Social-link and chat features vary by region. Keep worship times distinct from office hours.

Confirm eligibility and ownershipLocate the correct church listing and follow the claiming or verification process Google offers. Avoid creating a duplicate to bypass ownership steps.
Use the real church name and categoryMatch the name used by the church and choose accurate available categories.
Confirm the address and map pinUse the actual visitor location. Review directions and add relevant entrance or accessibility information where available.
Add phone and websiteUse the church's monitored number and official website. Confirm visitors can reach the service schedule from the linked page.
Set accurate hoursDescribe the hours appropriate to the listing. Explain worship times separately where needed; keep holiday and temporary changes current.
Write the descriptionExplain the church and local community served in plain text. Keep website URLs in the website field.
Add helpful photographs and linksUpload the logo and real exterior/entrance photos. Add other church photos and social links when those options are available.
Review the public listingCheck the name, map destination, phone and website. Confirm visitors will arrive at the correct place and time.

Reference links · Edition: September 26, 2026

Back to platform list ↑

14 / Messaging companion

WhatsApp Business checklist

Complete the church's public contact profile in WhatsApp Business. This is separate from starting a group or community.

Have these ready

Public church number, square profile image, business name, description, category, address, response hours, email and website.

The business profile holds public contact and organization details. Cover-photo and username options are still being rolled out; complete them only if they appear in your account.

Confirm the church number and responderUse a number intended for public church contact and decide who checks incoming messages.
Set the business nameUse the church name people recognize from the website and other profiles.
Add the profile imageUse the current church logo and review its crop in a conversation and on the profile.
Write the description and categoryExplain which church this is and how people can use this contact channel. Choose an accurate available category.
Add public contact and location detailsComplete the relevant address, email and website fields. Keep service and visitor details easy to find through the website.
Set useful response hoursUse hours the church can support. Explain service times separately so an open contact window is not mistaken for a worship schedule.
Review optional profile featuresIf availableAdd a cover, username or linked church account only if available and useful. These are not required to finish the contact profile.
View the business profileCheck the name, description, hours, links and public details as a contact would see them.

Reference links · Edition: September 26, 2026

Back to platform list ↑

Before you finish

Check the visitor experience

Use this final check for each profile you complete. View it as someone who is new to your church.

A newcomer can recognize the churchThe name and small profile image match the church's website and public identity.
The bio explains who and whereA visitor can identify the church and its community without reading several posts.
The next step worksEvery displayed link or button opens the intended destination on a phone.
Meeting details are currentThe location, service schedule and time zone are correct. Office hours are labeled separately.
Someone handles contact requestsPublic email, phone and message destinations are monitored by the church.
The public view is readableCheck the profile as a visitor, including small avatars, cropped banners and shortened bio previews.
The next review has an ownerRecord who will update the profile. Review it after a schedule, location or contact change and set a regular reminder.

Keep a copy for your team

Keep the completed sheets with your church's public profile information. Return to the book URL for the latest edition when you update an account. Bring questions and examples to the UNmuted community.

Download the checklist bundle

Edition: September 26, 2026. Platform fields and upload limits change. Follow the current editor when its options differ; official help links may require a platform login.

Social profile setup checklists for churches

Collect your assets

Write your profile copy

Export the right image for each profile

Facebook checklist

Have these ready

Instagram checklist

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YouTube checklist

Have these ready

TikTok checklist

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Threads checklist

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LinkedIn checklist

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X checklist

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Pinterest checklist

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Snapchat checklist

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Bluesky checklist

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Reddit checklist

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Twitch checklist

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Google Business Profile checklist

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WhatsApp Business checklist

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Check the visitor experience

Keep a copy for your team

Set up your church's Google Business Profile in an afternoon

Your first church podcast: the minimum that works

One sermon, seven seeds: turning Sunday into a week of posts

Collect your assets

Write your profile copy

Export the right image for each profile

Facebook checklist

Have these ready

Instagram checklist

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YouTube checklist

Have these ready

TikTok checklist

Have these ready

Threads checklist

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LinkedIn checklist

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X checklist

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Pinterest checklist

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Snapchat checklist

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Bluesky checklist

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Reddit checklist

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Twitch checklist

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Google Business Profile checklist

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WhatsApp Business checklist

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Check the visitor experience

Keep a copy for your team

Keep reading

Set up your church's Google Business Profile in an afternoon

Your first church podcast: the minimum that works

One sermon, seven seeds: turning Sunday into a week of posts